A project done in conjunction with TBWA/Tequila who had done initial research leading up to the project. Breeze Banking was a new proposition being rolled out by Standard Chartered Bank targeted at young professionals. The key messages of the proposition is to bank the way you want, at your convenience. This is emphasized through the various digital tools including virtual banker (live chat), straight through online-application, and a world-class online banking solution. With considerations of the proposition and targeted audience, the website was designed with plenty of space for imagery, concise content, and rich interactions. Visual design and development was completed by TBWA/Tequila with our support.
Microsite, Online Application