The High Line
Type
Time
Tasks
Website + eCommerce
3 months (Phase 1)
Research, Content Strategy, Wires, Mid-Fi Prototyping, Interaction Design
Metro-North TrainTime
Type
Time
Tasks
Mobile App
4 months
Research, IA, Hi-Fi Prototyping, Wires, Mobile User Testing, Interaction Design
Styrk News
Type
Time
Tasks
Website + CMS
6 months (beta launch)
Research, Strategy, Wires, Low-Fi Prototype
Communication Hub
Type
Time
Tasks
Web app
3 months
Research, Wires, Usability testing, Interaction Design, Hi-Fi Prototype, Lean UX
Grow Money
Type
Time
Tasks
iPad App
1 month
Wires, Interaction Design
Breeze Banking
Type
Time
Tasks
Website + Online Application
4 months
IA, Wires, Interaction Design, Mid-Fi Prototyping, Usability Testing
North House
Type
Time
Tasks
Desktop, TV, Mobile app
5 months (prototype)
Research, Interaction Design, Software & Hardware Prototyping
Italia Design
Type
Time
Tasks
Resesarch Paper + Website
6 months
In-field Research, Research Paper, Interviews, Design Charette

Breeze Banking

Standard Chartered Bank India

Description

A project done in conjunction with TBWA/Tequila who had done initial research leading up to the project. Breeze Banking was a new proposition being rolled out by Standard Chartered Bank targeted at young professionals. The key messages of the proposition is to bank the way you want, at your convenience. This is emphasized through the various digital tools including virtual banker (live chat), straight through online-application, and a world-class online banking solution. With considerations of the proposition and targeted audience, the website was designed with plenty of space for imagery, concise content, and rich interactions. Visual design and development was completed by TBWA/Tequila with our support.

Microsite, Online Application

Results

Personas
Breeze Banking India website
Wireframes
Usability test plan and report