Communication Hub

Second Market

Description

SecondMarket was looking to create a product that was would support their new subscription revenue model. The Communcation Hub is the introductory product that allows SecondMarket companies to communicate with stakeholders, distribute sensitive documents and manage liquidity transactions when they choose to do so.

After an initial extended sprint of 4 weeks to create the MVP, we worked in a 2 week cycle Lean/Agile environment on a team of, 6 Engineers, a product manager and on and off support from 2 UX designers. I worked meticulously to document and communicate feedback to the team to ensure that priorities were data driven and grounded on user feedback.

Web App

Results

MVP

Web App

Consolidating findings from variouis discovery sessions, I created hypotheses that we wanted to prove with our MVP. Designs of the MVP was created based upon these hypotheses.
I created a plan of activities we would do to collect feedback, how to document it and how it would drive ongoing iterations. I then collated email feedback, calls with live users and usertesting.com results to mock up improvements and give data driven recommendations of changes and priorities to the product manager.
Releases were done in minimum 2 week iterations where we continued to improve the platform to drive usage and maximize value to the customer. I continued to track requested changes and issues discovered through documentation of feedback activies to ensure a data driven approach.