Styrk News
Description
Scott Rasmussen, founder of ESPN and Rasmussen Reports, partnered with us to launch his idea for a fully digital news agency called Styrk which values optimism and the voice the the people through citizen journalism. We worked closely with him and his founding partners to define the goals, processes and designs to launch the Styrk platform.
Website, CMS
Results
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I lead the initial research and discovery process in helping to define specifically what we wanted to build as an MVP. I began by looking at other websites that was news oriented, citizen journalist orient as well as those that just had built a strong online presence. -
Through various workshops with the client, I outlined the editorial process that continued to evolve over several weeks. This helped to define the screens that we needed. -
I collaborated closely with the visual designer providing wireframes and interactive prototypes as needed. -
I continued to oversee the UX during the closed and open betas and provide input on how and what features to evolve next both end user facing as well as staff facing.