TrainTime
NYC MTA Metro-North
Description
The Metro Transit Authority of NYC was looking to create an official app for its over 80 million annual riders of the Metro North commuter rail. The app was to use data from their data stream that sends live data from trains across the system to its multiple channels. Our goal was to create an app that was useful for commuters to check for any travel anomalies but also be useful to guide infrequent riders around the system. The app had been a great success with growth of 14,000+ users per day to over 25,000 year over year.
Mobile App
Results
Discovery Findings and Personas
Wireframes
Usability Plan and Results Deck
High Fidelity Axure Prototype
-
-
To familiarize everyone on the project team with the Metro-North system, I organized a “be your customer” activity where we all took a ride on the train experiencing and observing riders on the actual system. -
I also conducted a series of interviews with frequent riders. Consolidating the “be your customer experience” and the interviews, 3 distinct personas emerged. We also mapped out the entire process and outlined key areas of opportunities and guiding principles. -
Based on our findings, I created the information architecture of the app and wireframes for each individual screen. I worked closely with the designer to ensure the dense amounts of necessary data would be displayed logically and at the right time. -
Using the designs created by the visual designer, I created a prototype in Axure that we used for usability testing. We tested 10 participants with a set tasks that I developed what we recorded in a lab environment that led to the discovery or some critical issues. -
Once we remedied the issues that were discovered from the user testing, we built and launched the app. We continue to monitor feedback from various sources to iterate, optimize and improve the app for the steadily growing 25,000+ daily users.